WHAT'S IN A NAME?
We needed a brand. We found it in scientific fact.
The Earth, our little rock, is perfectly tilted at 23 degrees. That tilt makes all sorts of things possible including a thriving human civilization. Just a few degrees in either direction and humanity as we know it wouldn't exist.
Similarly, we craft and deliver storytelling that is nuanced, targeted, thoughtful and authentic – the kind of "just right" storytelling upon which thriving companies and organizations are built.
On a deeper level, we believe that each of us have the responsibility to work to make the world a better place.
We strive to be just like that 23 degree tilt, creating the conditions for thriving - for our clients and the world.
THE STORY SHOP IS NOW TILT23° STUDIOS
That's right. We rebranded. (You can call us Tilt 23 for short.) And why would we do such a thing?
Honestly it all comes down to storytelling. (Big surprise huh?)
We have evolved over the past 8 years. While we started as a simple production house, we have become something more. Our story developed in new exciting ways. We added a studio of services, from front end strategy to back end digital delivery, but our brand was stuck in the past. While we have deep affection for the brand that began it all, we had outgrown it.
So we started to ask ourselves where we wanted to go and why.
That launched a 6 month exploration into who we are and what makes us show up everyday to serve our clients in the ways we do. We discovered a couple of things.
First, we believe that we are uniquely experienced to provide our clients with targeted, thoughtful, and nuanced storytelling that will help them thrive. Secondly, that we serve clients that share our commitment to creating a world where all people can thrive.
These two insights guided us as we sought out a name that could embody who we have become.